Technical Knowledge

Commercial Expertise

Hugh Frost, Managing Director of Planting Ideas, has worked in crop production and associated plant sciences for over 25 years, providing both technical knowledge and commercial expertise to support businesses large and small in the agricultural, horticultural and amenity industries.

Originally from an agricultural field research background in the UK, then as part of international research programmes, Hugh developed an area of professional expertise of introducing new biologically-orientated products into conventional systems.

With a strong focus on sound plant and soil biology and the integration of new and innovative product lines, Planting Ideas is now able to provide companies and organisations with the applied knowledge to successfully bring their product to market.

In setting up the consultancy services of Planting Ideas, Hugh has been able to utilise his enthusiasm for delivering new and innovative products and concepts to the end users, be they horticultural distributors, farmers, agricultural suppliers, gardeners or landscape managers.

With significant national and international experience and currently working with a range of clients, Planting Ideas is now providing Hugh with the ideal platform to use his professionalism and dedication to the biological industry to deliver profitable results.

For details of how Planting Ideas could work for your business, in any geography, please contact Hugh based in the UK.

Farmer’s son – Livestock & Crops
(15++ years)
  • Mixed livestock & crops tenant farm, South West England
Studied Agriculture & Crop Research
(5 years)
  • BSc Harper Adams University & MSc Reading University
International Overseas Development
(5 years)
  • Tanzania, Kenya & Vanuatu
Field Trials and Farm Management
(6 years)
  • John Innes Centre, UK
Technical EU Research Agronomist
(4 years)
  • Novozymes Biologicals, Europe
Commercial Product Support
(15+ years)
  • Pioneer Hi-Bred, Mole Valley Farmers & Novozymes
Planting Ideas Consultancy
(2016 … onwards)
  • Technical & commercial support: International & UK

Current Consultancy Partners

Previous Technical and Commercial Roles