Technical Expertise & Services

Focusing on new and innovative products that utilise biological processes in plant and soil environments.


  1. Product in-field testing and field trial programme management

  • Consultation with R&D and sales teams
  • Liaison with Registration Departments and Contract Research Organisations
  • Technical and logistical planning
  • Trials programme budgeting
  • Trials contractor co-ordination and management
  • Data set summarisation for the registration process and sales teams
  • Presentation of data sets

OBJECTIVE: To generate required data for product registration and future sales support

  1. Manufacturer representation to product distributors

  • Product trial data summaries – for sales support
  • Technical justification of product components
  • Definition of product positioning for the market
  • Collaboration and liaison with key stakeholders
  • Creation of technical training materials
  • Delivery of technical presentations to sales teams
  • Follow-up activities to ensure product up-take

OBJECTIVE: Develop and deliver relevant product technical training to sales teams

  1. Technical sales training and farmer / grower knowledge transfer

  • Market place assessment – commercial & technical
  • Definition of product USPs
  • Alignment of product to market
  • Collaboration and liaison with key stake holders
  • Creation of sales training materials
  • Product launch planning
  • Product presentation creation and delivery

OBJECTIVE: Deliver customised sales training to distributors for a product’s specific market

‘Planting Ideas’ – assisting innovative products to take root and grow


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